Sometimes it can be nice to hear a new voice on a blog, so I invited my friend, Jocelyne, to write a
post after we did her headshots. Jocelyne is not only a talented writer, but also a social media artist. Really, I say artist because she can grow a brands audience and sense of community very quickly. That's enough from me, now Jocelyne is going to tell you why everyone could use a good headshot and how to best execute them.
_________________________________________________________________________________In this digital age of Instagram, Snapchat, and Periscope pictures are worth much more than a thousand words. Sometimes a picture is the only chance you have to make an impression. As a person who not only lives in this electronic time but also works in it I recognize the importance of putting a face to your internet presence.
This is what led me to Amanda. I've known Amanda for a long time now so I know about her passion and knowledge for the make-up industry and her talent for taking great photos. I explained that I wanted to take professional-style head shots for my (currently under development) website, LinkedIn profile, and other business endeavors.
I highly recommend everyone have head shots taken, they aren't just for soap opera actors anymore. When you decide to take them, definitely check out these tips that came in handy during Amanda's and my session.
1. Go for a natural look. You want to make sure you are representing your true self. There's nothing worse than seeing a photo of someone and meeting them in person and not recognizing them...ask ANYONE who's used Tinder. Amanda and I went over the "natural look" products that would look best for the photos we planned to take.
2. Don't over do the wardrobe. Keep it simple with solid colors and nothing too bold like your latest neon yellow-glow in the dark-rhinstone-jumpsuit you wear to EDC. Try to steer clear of big flashy jewelry. Earring studs are fine but I would stay away from necklaces, hair accessories (are those still even a thing?) ostentatious facial adornments.
3. Pay attention to framing. For head shots like these you don't need full body shots. You're not modeling your new jeans or toe ring. Head shots should be done from a medium close up perspective. This means the only parts of your body that are visible are your head down to your bust. You want to be close enough to see the details of your face but not uncomfortably close.
4. Lighting, lighting, lighting. We did the majority of our photos outside so we got to work with the best light: the sun. This sounds easy enough that I shouldn't have to mention it, but I'm going to anyway. For the love of all that is good don't have the sun light directly hitting you in the photo. This makes the photos look distorted and off-putting to the eye.
5. When it comes to editing: calm down. Again, you should look like you actually have skin, not an airbrushed magical plastic mask on. Even if your photographer is a wizard with Photoshop, they should use it sparingly. The point of the headshot is to look like you so people get a good idea of who you and your brand are. I have no problem with minimizing a blemish here or there, removing a stray hair but that should really be it.
So there you have it. A good professional shoot doesn't have to be open heart surgery. Just keep these tips in mind and you'll want to show off that pretty face all over your web presence.
I would like to extend a thank you to Jocelyne for righting this lovely post! She is such a babe.
If you would like to get in touch with her for any digital media consultations you can contact her at firstname.lastname@example.org. I hope you all enjoyed this post. If you would like to see a post on the best kind of makeup to wear for headshots let me know in the comments.